After nearly 20 years experience in the supplement industry, Paul Smith founded Time 4 Nutrition in 2015 with the aim of producing effective supplements of the highest quality at competitive prices.

All of our products are developed by a team of professionals from the fields of nutrition, biochemistry and exercise. Meticulous attention is given to every detail, from the sourcing of the finest quality ingredients to working with one of Italy’s leading flavour houses to develop an amazing range of flavours to suit all tastes. We employ an evidence-based approach to all of our products and provide access to peer-reviewed research papers from some of the leading scientific journals to support their use. A full explanation of all technical terminology is provided so that you fully understand exactly what is contained within our supplements and the potential benefits for health and performance they may provide you with.

We are never content to rely on our past achievements, and constantly strive to create new products based on the needs of our customers and the findings of cutting edge research in the fields of health, nutrition and performance.

While many of our products are aimed at increasing muscle size and strength and reducing body fat, we also understand how important your health is and have developed various supplements that promote general health and wellbeing to enable you to become the best you can be.

We have a dedicated customer service team, available by email or telephone:

Monday – Friday – 9.00am – 5.30pm

(Excluding Bank Holidays)

Telephone – 023 9223 1700


The Team

Paul Smith MD of Time 4 Nutrition

Paul Smith is the founder and managing director of Time 4 Nutrition. He has more than 20 years experience within the supplement industry, during which time he has worked with some of its leading figures. Paul’s ‘hands on’ approach has provided him with a rare insight into all aspects of the business, from understanding the health and performance needs of a diverse range of clients and the development of safe and effective supplements to accommodate them, to their manufacture, marketing and sales. Paul has passion for developing new and innovative products based on the findings of cutting edge research, and continues to work with people across the industry, including customers and retailers, to bring them to the market.

Brian Batcheldor BSc

Brian Batcheldor is an independent research and development consultant in the field of sports nutrition. He is one of an elite group responsible for the resurgence of the sports nutrition market that began back in the mid nineteen nineties. During this period, the industry was lifted out of ignorance and gained a new found respect and credibility, as a new generation of supplements were developed that were not only safe and effective, but also underpinned by the latest scientific research. As a formulator, Brian has worked with many companies in the sports nutrition field including GEN, Biotest, VPX, Sports One and Dorian Yates Approved, and his innovations have been employed by the vast majority of sports nutrition companies today.

Paul Orridge BSc (Hons)

Paul Orridge has a first class honours degree in exercise and health and over 25 years’ experience within the fitness industry. In this time he has performed a variety of roles including personal training, lecturing and writing. He has conducted several thousand training sessions, and has taught over two thousand exercise professionals. Paul now works as a freelance technical author and subject matter expert within the fitness industry. His work is based on his practical experience gained working with a diverse range of people from very unfit, overweight individuals to highly conditioned elite athletes, and is underpinned by the latest research.